CARIAD (a Volkswagen Group Company)

Director of Corporate Strategic Programs

2022 – Present

As the Head of Corporate Programs at CARIAD, I develop and execute data-driven strategies to drive growth and innovation. My role involves leading strategic initiatives, collaborating across teams, and defining a multi-year corporate strategy aligned with market opportunities.

I serve as Corporate Secretary to the Board of Directors and the Board of Management as part of the Senior Leadership Team.

University of Washington

Guest Faculty

2023 – Present

As guest faculty for the University of Washington’s Information School (iSchool) capstone program, I get to guide students through their final projects, helping them apply theoretical knowledge to real-world challenges. I mentors students on project execution, critical thinking, and effective communication, drawing on my industry experience to provide insights. I support students in developing solutions that address real world issues through a collaborative project that helps prepare them to transition confidently from academia to professional settings.

TREEZ

Director of Product Marketing

2021 – 2022

Designed and executed GTM strategies, driving business expansion and achieving significant gains in customer acquisition and market penetration. Developed data-driven marketing initiatives that optimized lead generation, resulting in a substantial increase in qualified leads and improved market visibility. Leveraged data-driven insights to optimize marketing initiatives, resulting in expanded geographical reach and improved ROI across diverse market segments.

Skopenow

Director of Product Marketing

2020 – 2021

Achieved a 120% increase in monthly qualified leads by developing competitive positioning strategies and driving data-centric campaigns. Enhanced brand visibility and positioned the company as a market leader.

Highspot

Director of Product Marketing

2019 – 2020

Interim Director of Product Marketing. Built industry and audience marketing function to expand current market opportunities. Developed a marketing plan inclusive of market analysis, product roadmap strategy, launches, budget management, customer marketing, and onboarding product engagement, competitive intelligence, analyst relations, and demos in alignment and collaboration with the entire organization.

Pushpay – Director of Product Marketing

2018 – 2019

Built, led, and developed both the product and customer marketing teams to drive go-to-market efforts across the company. Developed a product marketing plan and drive execution out to market.

Socrata – Senior Manager, Product Marketing

2016 – 2018

Led the product launch to create a first of its kind product category for government knowledge workers to access secure levels of data, in an easy to use, all in one place format.

T-Mobile – Senior Product Manager

2016 – 2016

Managed the industry leading, first-ever in-app asynchronous text messaging system that allows a customer to contact support via text without being locked into a chat session.

Odin (Parallels) – Senior Product Marketing Manager

2014 – 2016

Led and managed the Partner Advisory Program, overseeing product strategy, market positioning, lead generation, and value proposition for service provider software solutions. Developed go-to-market strategies for product releases and guided the product roadmap with a focus on the end user.

Fractal Consulting – Senior Consultant, Marketing

2012 – 2014

Freelance branding, product marketing, persona creation, social media, content, customer experience, and go-to-market strategy for various clients ranging from small local businesses and start-ups to the large scale enterprise level.

RightNow Technologies (Oracle) – Product Marketing Manager

2011 – 2012

I developed go-to-market strategies for the RightNow CRM product line and led the Product Marketing Quarterly Product Release team. I performed market analysis, established value propositions, and formulated M&A strategies. I also organized workshops to improve customer experience through journey mapping and Design Thinking.

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